Long-tail Languages: A Social Justice Perspective

By: Cheryl Lu, Social Media Coordinator In recent years, increasing attention has been paid to long-tail languages worldwide. Apps and games are being localized into them, and critical information and government announcements have been translated. Although international travelling has been limited during the COVID-19 pandemic and the subsequent lockdowns over the past year, information exchanges across borders have never stopped, making languages that were once maybe considered non-essential decades ago now not only paid more…

Struggles Only Language Professionals Can Relate To

By: Cheryl Lu, Social Media Coordinator Among the thousands of languages spoken in today’s world, only around 100 can be translated using machine translation. When technology really can’t do it all for us, we rely heavily on human translators and interpreters for the huge volume of information exchange that’s happening every day. While thanking them and appreciating their commitment, it’s also important to acknowledge that translation and interpretation are not easy jobs. To honour the…

Diversity of Languages in the World

By: Cheryl Lu, Social Media Coordinator We all know it’s hard to learn a new language. Transitioning from one language to another is way more difficult than transitioning from using the system of a Windows PC to that of a Mac laptop. The realm of languages is so vast and diverse that it’s almost impossible for one person to master them all – the about 7,000 languages spoken in today’s world, and the 180 spoken…

Battling COVID-19 and Filling the Language Gap: Reflections on Language Advocacy Day

By: Cheryl Lu, Social Media Coordinator If there has been one common goal for people all around the globe in the past year, it would be to end the COVID-19 global pandemic. The disease doesn’t discriminate. Since last March, we have witnessed people from all walks of life with different social statuses and cultural backgrounds falling into its trap. A year has passed, and the virus still doesn’t seem to want to stop. What is…

Localization: The Secret Weapon to International Brands’ Success Revealed

By: Cheryl Lu, Social Media Coordinator When brands or companies want to expand their businesses to a wider audience or unknown international market, the first thing they should do is to localize their brands. This applies to everything: brand names, slogans, advertisements, product/service names, and sometimes, even creating products targeted to customers in the specific region to which they’re expanding. Localization is what makes a business abroad look local. It brings customers the familiarity of…

GALAConnected 2020 – The sublime, the ridiculous and everything in between!

By: Latha Sukumar, Executive Director “What if two people can have a flawless online dating experience but have complete language barriers offline”? A much-awaited annual event is the GALA conference. It is run by a small, but mighty team, at GALA (Globalization and Localization Association), a non-profit trade association for the translation and localization industry, located in Seattle, Washington. Their annual global conference brings together people from across the globe to network and share ideas….

Fonts and Writing Systems of the Chinese Language: What Went Wrong in Mulan?

By: Cheryl Lu, Social Media Coordinator As a native Chinese speaker, as much as I want to appreciate Disney’s effort in trying to recreate the story of Mulan, a famous female soldier who symbolizes bravery and loyalty in Chinese literature, the above scene gave me mixed feelings. Upon looking at the inscription on Mulan’s family sword, my feelings might be equivalent to an English speaker watching a period film, where one of the characters opens…

Five Trends in the Language Services Industry

By: Sanskriti Ravi, Communications Intern The steady growth of the language services industry is an indicator that an increasing number of businesses are recognizing the importance of implementing translation, localization and transcreation in their overarching growth strategies. With this growth, there are some crucial trends to follow in the upcoming years. With constantly evolving technology, many trends have a focus on integrating language solutions in a digital space. The current pandemic has only reinforced these…

Without Cross-Cultural Competence, This Love Story Would Be Impossible to Tell

By: Cheryl Lu, Social Media Coordinator Imagine you were telling someone a story. A fairy tale that involved the love between a knight and a princess. The task might sound fairly easy: A knight saw a princess. He fell in love with her, proposed to her, and they got married. Now imagine you were telling this story to a person who is completely unfamiliar with European culture. The story would be much more difficult to…