Localization: The Secret Weapon to International Brands’ Success Revealed

By: Cheryl Lu, Social Media Coordinator When brands or companies want to expand their businesses to a wider audience or unknown international market, the first thing they should do is to localize their brands. This applies to everything: brand names, slogans, advertisements, product/service names, and sometimes, even creating products targeted to customers in the specific region to which they’re expanding. Localization is what makes a business abroad look local. It brings customers the familiarity of…

What the World Has Done to Make Masks Communication-Friendly

By: Cheryl Lu, Social Media Coordinator Since the end of May, Canada has officially suggested wearing face masks as an effective way to prevent the spread of COVID-19. Earlier in June, the WHO also raised a similar suggestion on the use of masks in public. Masks, whether we are willing to admit it or not, have become one of the phenomena representing the year 2020. Along with the masks though, there came the concern over…

Language Access and COVID-19 Information – How’s the World Doing?

Since the World Health Organization (WHO) announced COVID-19 as a pandemic, the widespread of the novel coronavirus officially became a global issue. As of today, most of the countries in the world have published official instructions on how to self-assess, how to prevent the disease, and what to do if one’s close contacts have tested positive for the virus. Most of these guidelines are written in each country’s official languages. However, the prevention of a…